/// THE WORLD OF ATLAS... RACER DESIGNED, RACER TESTED.
over 36 months invested in product development, calculation, design,
testing, redesign, and input from some of the top professional riders
and racers in the world of off road motorcycling, along with input from
Medical Doctors, Chiropractors, Physio Therapists, and Bio-mechanical
Engineers; Brady Sheren, Brad McLean, Chadd Cole, and Cameron Cole are
proud to introduce the true next generation of neck protection, The
The Atlas Brace is racer designed, racer tested, and has been developed around the necks of championship winning professionals. With the development team lead by former Supercross and Motocross racer Brady Sheren, team Atlas was able to create a revolutionary new device that aims to solve many of the problematic criteria that exists with neck protection today. Using advanced materials and breakthroughs in safety, the Atlas challenges the traditional methods of neck protection. By creating an innovative design that is stronger, safer, flexible, more adjustable, more comfortable, and extremely simplistic, the Atlas provides advanced protection with none of the bulky trapped feeling, all at a great price.
/// ABOUT THE TEAM
Chadd and Cameron Cole have a similar story, being the sons of Eddie Cole who was the founder and President of Answer Products, Protaper, Manitou, SIXSIXONE, Tag Metals, Sunline and Filtron. Both Chadd and Cameron were introduced to the motorcycle industry at an early age, and continue to be heavily involved year after year.
Brady, Brad, Chadd, and Cameron are also the founders and owners of Matrix Concepts. Matrix was launched in 2009, and is now in over 30 countries and is used by nearly every professional Factory Race team in the USA.